The marketing menu for admins

This article is for Peilaro's own admins. Customers do not see the marketing menu.

Content queue

Every LinkedIn post, reply and blog article starts as a draft in the content queue, under Marketing. Nothing goes out until an admin with a name approves it with one click, and a change to the text makes it a draft again. The queue checks every draft against the tone of voice: dashes, emoji, exclamation marks, bold for emphasis, more than three hashtags, more than one link, and the phrases under Library, such as hype words and stock openers. A draft with flags needs a second click to approve.

On an item's page you can let the AI write a draft, with a note of what to stress. The AI uses the response library and the tone rules, and is only available once it is switched on under AI; it counts toward the monthly AI budget. Always read and change the draft before you approve it.

An approved LinkedIn item is handed over with Copy text and open company page: the text is copied and the company page opens, where you paste and schedule it. Set the company page under Marketing settings. Mark the item as scheduled or published afterwards, and enter its reach by hand once it is known.

Send to Peilaro

Under Marketing settings you make a bookmark for your browser. On a LinkedIn post, select its text and click the bookmark: the link and the selected text go to the queue as a reply to write. The bookmark reads nothing else of the page, and Peilaro never visits LinkedIn itself. A new bookmark stops the old one working.

Leads

Leads shows everyone who showed interest on the website: confirmed places on the waiting list, the free templates and, once it is live, the NIS2 check. Give each lead a status and a note, filter the list and download it as a CSV. Only a lead who agreed to be contacted can be marked to contact; the waiting list only asks for a mail at the launch, so it gives no such consent.

Weekly overview

Switch on the weekly overview under Marketing settings. Every Monday at 07:00 you get what waits for your approval, each with a link that approves it as you (for a week, and only while the text is unchanged), and last week's results. Nothing is sent when there is nothing to report.

Blog

A blog article is written and approved in the content queue. Give it a description for search engines, tags, a series and the same article in the other language. Publish it now or schedule it: it then appears on the blog with its own address, and a LinkedIn post for it is drafted in the queue. Drafts are never on the website.

SEO and website findings

The SEO dashboard shows Google Search Console's figures, imported every morning, and the position of the keywords you follow. The page explains how to connect Search Console with a service account. Once a month, write down under Website findings what Hotjar's recordings showed and what to improve.

Hotjar only loads on the public website, after a visitor accepted analytics cookies, and only once its Site ID is set under Marketing settings. It never runs in the app, and it never records what visitors type in forms.